Thursday, September 11, 2008

WHY DO ABS-CBN'S RATINGS KEEP ON PLUNGING DOWN?


I've long wanted to do this. I even wanted to e-mail this to ABS-CBN's bigwigs. Kapal no? =) But the fact is, I am a customer and I want to get what I want. And ABS-CBN is not giving it to me. But do not get me wrong, I happened to switch channels last Sunday because ABS was showing a boxing match of I-don't-really-care who. And God, SOP sucks! They've got no stars. And even the established singers like Ogie and Janno cannot get their notes right. I promise never to watch SOP ever again! And as much as I love to hate ABS-CBN, I cannot transform as a Kapuso either. They are lucky to have good show formats, except for SOP! But star-wise and quality-wise, they still cannot compete with ABS-CBN.

So without further ado, allow me to rant and rant and rant...

Kapamilya ako, but I'm no longer watching most of their shows. I don't know what's gotten on their bigwigs' heads but they are no longer fighting to win. Why do its ratings keep on plunging down when they literally have all the big stars? Here are my thoughts about it.

1. They keep on acquiring 'unwanted' stars. Not because Angel Locsin became the queen of GMA soaps means that the Kapamilya viewers will accept her with open arms. I'd rather see Roxanne Guinoo or Kristine Hermosa on Lobo than the ex-Kapuso star. And the same sentiment also goes to 'kairita' Valerie Concepcion and Cristine Reyes.

Valerie should have been loyal to GMA. The network didn't let her down when she became an unwed teenage mom. As for Cristine, she doesn't have the charisma to be a big star. If ABS wants a sexy star, pick someone from your frozen delight beauties and I'm sure that they'll perform even better than this one.

And oh, is Ara Mina still on ABS? She was on her way down. Gravity seems to keep on pulling her down because of her not-so-nice-to-look-at extremely big boobies. She should have stick with GMA. At least there, they provide work for those who are loyal to them, even though they no longer have the spotlight on them. Just look at the old That's Entertainment stars resurfacing on GMA shows. And other stars like Antonio Aquitania and Wendell Ramos are still active despite the fact that they are maturing and are not as hot as before.

I pity the child star, I think her name used to be Charming when she was on GMA. She was already getting enough exposure. If her manager really cares for her, she should have let the child stay with GMA. She's barely visible now at ABS.

Other stars who should repent and seek GMA's mercy are Long Mejia and Dennis Padilla. They had everything going well for them until they were tempted to jump fences and forgot about gratitude. They were funny. But ABS doesn't have shows to accommodate their talents. I didn't include Dagul here because he still has Going Bulilit. But he could have more had he opted to stay a Kapuso. And Brod Pete could thrive wherever he chooses to. He will shine as a comedian or as a writer whether he's with GMA, ABS, even TV5 or RPN 9 or NBN 4, simply because he is genuinely funny.

And I will not forget to mention Jake Cuenca. This 'yabang' looking guy even became 'Palos' when the then frozen star Jericho Rosales could have done better justice to the role.

The only welcome addition to this roster is Billy Crawford. He shined better when he transferred to ABS. He needed the exposure because he needs to be seen as much as possible by the viewers abroad. And this guy is indeed talented, makes me want to open the TV again whenever he's on.

2. Speaking of freezer, ABS does not care about their talents. If they are no longer bringing in the cash as they used to, the network will freeze their careers until the damage becomes irreparable. And what does this say about them? It is fair enough that they are not the one using the Kapuso tagline because they've got no heart. They don't deserve being called Kapamilya either. What suits them best is Kanegosyo. I pity the stars who have dreamt of becoming big only to be stuck on the rut.

Other worthwhile stars opted to find other gigs at other networks. Kapamilya should have given Charlene Gonzales a better show. People love her. ABS is nuts to let her go so easy.

Sandara Park was brought to stardom by ABS. But the network also brought her to star-doom. This girl was unique in many ways that she could have been given roles where she would excel. But nope, they let her star lose its glow until she decided to go back to her home country. Hopefully, she will become big there that ABS will realize what a gem they had easily let go. Just look at how they are trying to rush deals for the soon to be Hollywood-bound Charice? She was being groomed then by ABS to be frozen. But thanks to YouTube, this young girl's life was changed forever.

Where is Geoff Eigenman? This actor has a lot of potential other than hosting ASAP segments. He is not just given the right roles. No thanks to the surge of the ex-PBB hunky English-speaking stars. They are getting all the attention. John Avila became the dubbed Kapitan Boom. I wonder how they will remedy Will Devaugn's twisted tongue on the next Judy Ann soap. You already have Sam Milby. This guy is really talented so I have no objections with the attention that he is being given. But enough of his likes already. Masakit sa tenga. Sam just became an exception because he sings really well. And who will ever forget the lines, "I never… said… that I-lahv-you."

3. The horrors of Wowowee. This show should have been suspended from the time it caused a lot of deaths. Willie should have been made liable for all those lives. Whatever they say, it is a fact that the pre-taped shows of Wowowee before the incident happened showed Willie encouraging people to keep on coming to the venue. No one even cared to flash updates or caution that it will be safer for other people to stay at home because of the crowd buildup. ABS wanted good TV. And the hoards of people who flocked the venue may be it. They were not prepared that they would become the news itself. And as a sign of respect to all the deaths that was caused by the network's inefficiency, Wowowee should have been cancelled.

4. The horrors of Mariel Rodriguez. She exposed her real self on her PBB stint. She was far too different from what she's projecting on TV. She thinks that the masa and she referred to the Wowowee crowd as mabaho. She thinks that showbiz is baduy. And she curses so much, I don't think she's suitable to be watched by children. But she's still not being dumped by the network on the freezer. If only this is the 'Apprentice,' I'd tell Mariel, 'You're fired.' She will never recover from her blunders. No one will ever forget her real self. And as part of the masa crowd, if she doesn't like us, we don't like her either.

5. The news and current affairs. How do you expect us to keep up with the ever changing hosts and formats of the shows on this department? You started the early morning news/talk show format on Philippine TV. But you don't show any mercy for the likes of Tin-Tin Bersola among so many others being axed on the show without any replacement for the lost job. With these kinds of shows on TV, I think that viewers have to develop certain level of leaning and association with the programs that they choose to watch. It is better to trust old friends in this regard. You'll have better confidence in learning from the shows that have been around for a long time.

And this is what GMA is good at. They don't just cancel a show in this department just because it didn't get the desired rating for a month or so. Look at where "Imbestigador," "I-Witness," "Wish Ko Lang," just to name a few, are now. These shows are still being watched because like the real sense of "Kapamilya," hindi tayo basta iniwan na lang ng mga shows na to. I cannot cite same samples for ABS-CBN. Yeah, TV Patrol has been around for the longest time. But they were not sensitive to its original hosts. The show was transferred to Korina Sanchez, right? Then it was given to the then new-transferee from the other network. I cannot really understand if ABS even knows the meaning of compassion.

The same feeling goes for Magandang Gabi Bayan. It was a good show. It was better than the one with Kuya Kim now where he's really trying hard to be Steve Irwin. Had MGB been retained, it will still dominate the 6PM Saturday timeslot. Yeah, its ratings may fluctuate from time to time. Pero babalik-balikan pa rin yun ng mga tunay na kapamilya. But the damage has been done and it's getting too hard to repair.

(I'll have a part two on this. I still have much more to rant about. And the second part will focus on the drama block.)

to be continued...

1 comment:

Bam the Great said...

this post summarizes my reasons for dropping the 'couch potato' status.

well said.

=) Thank You for Visiting tSiSmoSa! (=